Review | Boots Botanics Ionic Clay Mask Shine Away

Boots Botanics Ionic Clay Mask Shine Away Review |

I keep in pretty minimal when it comes to my skin, because its oily and can be blemish-prone.  I say blemish instead of acne-prone, because I’ve never had severe acne, but I my skin can be sensitive at times.  If you’ve read my “What’s In My Shower” post you know I typically use Aveeno Active Naturals Ultra Calming Foaming Cleanser as my everyday cleanser, and rarely anything else.  However, I love a good mask every now and then, but I can count how many times in year I use one on probably one hand.

Even more, when I received the Boots Botanics Ionic Clay Mask Shine Away I excited to try a new one out, especially since I never use clay masks. If I do use a mask I use the Freeman Facial Peel-Off Mask, either the Cucumber or Super Fruits one or the C.O. Bigelow No 1675 Power Berry Mask.  And again, they’re used sparingly, because as this point in my life I keep my skin regimen pretty low maintenance.  I feel less is more, and I get the best results.

Boots Botanics Ionic Clay Mask Shine Away Review |

I have used a few clay masks in the past, including the good old Queen Helene Mint Julep Masque.  I never really got much from it, so I did not repurchase it.  Plus, its probably been a good 12+ years since I’ve used it.  When it comes to my daily routine, I stick with cleaners for daily use, and scrubs for exfoliation every now and then.  To be honest, the only time I use a scrub is if I have one around.  The last scrub I used was the Freeman Facial Charcoal & Black Sugar Polish Mask and I’m not sure that it did much for me.  I’m not sure any scrubs do much for me, but make my skin 1.) more irritable or 2.) break out.  This is the main reason I stick with cleansers, more specifically foaming ones.

Boots Botanics Ionic Clay Mask Shine Away Review | NewMamaDiaries.comI’d heard of the Boots Botanics brand before, but never tried anything from it.  Its sold at Target and Walgreen’s, and high-end drug stores like Ulta.  Even though I’m a product junkie when it comes to makeup and sometimes hair products, I’m not one with skincare products.

I used this particular mask soley in combination with my regular foaming wash for a little over a month.  I may have used the black sugar scrub one or twice in combination with my foam wash, but never on the same day as the clay mask.  However, like when most masks I’m not sure it did much for me.

Boots Botanics Ionic Clay Mask Shine Away Review | NewMamaDiaries.comWhen I first opened the mask, I thought I would squeeze out the usual thick paste you get with a mask, but I didn’t.  The mask had separated and a lot of liquid came out first and then the more solid part.  I can recall this happening with any mask I’ve ever used in past.  I will say that I read other reviews on this product and many said the same thing, so I know didn’t get  bad bottle.  Nonetheless, I shook it well, until it became the paste consistency it was supposed to be.

It layered on well, as you can see in the photos, looking like the quintessential clay mask.  This mask dries very tight on the skin, like I wasn’t able to move my face.  It also dries very quickly, so you have to apply it rather quickly.  From the point it touches your face, you have a few seconds before it starts to dry.  I really liked this, because a lot of masks, clay, peel off, or whatever take forever to dry.  As we all know, I’m not very patient.

Boots Botanics Ionic Clay Mask Shine Away Review |

I let the skin sit for about 15-20 minutes before wiping away with a warm cloth.  My skin felt refreshed, in part I’m sure because it was clean and not longer locked in place anymore.  The mask wasn’t drying, which for a shine away product was pleasantly surprising for me.  Even with oily skin, a shine away product, or any cleanser can dry it out.  This is again, one of the reasons I use a foam wash, because its light and my skin never feels dried out.

I’ve identified my problem areas on my face and come to the conclusion that not much will help.  I say this in part, because I know why the areas are problem areas.  Its my nose, which just has noticeable pores and the sides of my face next to my ears.  My T-zone tends to get oily, so that explains my nose and some of the hair products I use, I believe are the culprit for my sideburn breakouts.

Boots Botanics Ionic Clay Mask Shine Away Review |

I don’t think the Shine Away did much for my problem areas, but overall its a decent mask.  I received a 3.5 fl oz size, the larger retail size is a little bigger at 4.2 fl oz.  There is also a slightly smaller version, 3.3 fl oz that it come in as well.  The 3.3 fl oz size looks to be the one carried more widely at retailers.  The larger size is around $15 and smaller size around $9.  I don’t usually pay more than $7 or $8 for a skincare product, but for a mask its not priced to bad, since you wouldn’t use it often, and more sparingly than other skincare products.

Overall, the Boots Botanics Shine Away Ionic Clay Mask is okay and I will continue to use the one I received.  As far repurchasing, I’ll have to determine that after more extensive use.  The good thing is that its widely available and relatively inexpensive.  I’m interested to see and try out other products in the Boots brand, because it looks like they have a pretty nice product line.  I’ll be visiting to learn more about the product line and see what I possibly want to try out next.

So, the verdict:  Thumbs Up!  I  give it a 7/10 with some wiggle room.  Masks don’t do much for my skin, so the fact that I did see results helped my rating.  I didn’t like that it was separated I had to give it a good shake before use, although the instructions do say to do this.  I’m lead to believe that the product may breakdown quickly or not stand up under certain conditions, affecting its effectiveness.  It is a mineral-rich product, so this may common amongst products of its kind.

That’s all folks!  I hope this review was helpful and if you want to know about Boots products, check out their website and more reviews visit

Disclaimer:  I received the Boots Botanics Ionic Clay Mask Shine Away gratis in the J’adore Vox Box provided by Influenster.


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  1. says

    I love a good face mask – especially these matte ones. I have also hard of Boots but I’ve never used it. I wonder if it’s a British brand since they have those famous Boots shots.
    What a great review! Even with a score of a 7, I’d probably buy it.
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    • says

      I think it is the British brand! I believe they have an American counterpart, called Boots USA. I’m really thinking I need to explore some more of the line. Maybe I’ll even get better results using multiple products together!

  2. says

    Great, honest review, girly. I’m not really a mask person either. I keep it very simple. I have oily skin as well so the drying skin products don’t really excite me either like one might think.
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    • says

      Thanks so much lady! It’s an ever going struggle having dry skin, but I’ve found that keeping it simple is best for me. When I start experimenting or using too many things my skin always reacts badly. Simple is best!

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